Captive Product Pricing Example
However the price must generate enough revenues to cover costs in order for the product to be profitable. A popular and classic example of Product Mix is the brand Coca-Cola. Captive Product Pricing Is A Popular Strategy To Tie People Into A More Expensive Product By Offering A Cheaper Complementary Product Invoiceberry Blog Enter an Access List Name such as VPN Users. . 1 Main product Optional products Eg. During low periods Ubers can be quite an affordable option. This can decline due to competition or a redesign. For simplicity let us assume that Coca-Cola oversees only two product lines that are soft drinks and juice Minute Maid. How you actually go about choosing one of the various product line pricing strategies available. Common Product Mix Pricing Strategies. Companies use many different pricing strategies and price adjustments. Complementary pricing is an umbrella category of captive-market pricin...